Apex knowledge base

Record lookup

From a fragment of a name, a phone number, or the memory of a call, it finds who's involved among your own records.

This is how a search starts from a phone number and a month, together with the narrowing question and the evidence.

Who can ask what?

Apex only does what the person asking is authorised to do. Which companies you see is decided by your group.

Click your own role, and only the example prompts you can ask Apex for stay on the page. The filter only rearranges this page; it changes nothing in your account or your permissions.

Several requests at once

You can string the clue, the narrowing and the next step into one sentence, and Apex works through all of it in order.

What happens
Apex searches on the name and the activity together, and returns the matching record in one step.
Where it shows
The result appears in the chat and on the results tab.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex searches for the name within the campaign, and opens the record it finds.
Where it shows
The result appears in the chat, the record in the workspace.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex finds the record for the number, then sends the exclusion for approval. The company only comes out of every campaign after you approve it.
Where it shows
The approval happens in the chat, the result appears on the record.
Who can askSalespersonGroup leaderCompany leadAccount managerWith approval
What happens
Apex finds the record, and logs the call on it without needing approval.
Where it shows
The call appears among the touches on the record.
Who can askSalespersonGroup leaderCompany leadAccount manager

What kind of clue starts a search

Half a name, a fragment of a number, or the start of an email address is enough.

The start of the address is moore.j, I don't know the domain exactly.
What happens
Apex searches the letters' sender and recipient addresses and the contacts' addresses for the address fragment, and shows which record it can be linked to.
Where it shows
The result appears in the chat, the details on the results tab.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex searches the records, the links on them and the letters' addresses for the fragment of the domain, and shows the most likely matches.
Where it shows
In the chat and on the results tab.
Who can askSalespersonGroup leaderCompany leadAccount manager
They might make packaging machines, I'm not sure.
What happens
Apex searches the content of the company profiles for what the company does, and returns the records that match.
Where it shows
The results tab also shows the activity as the basis for the search.

This is different from the topic of a meeting: it searches the activity in the company profile, while you give the details of a meeting as free text.

Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex narrows the search to the campaign you named, and shows the records with a matching name from there.
Where it shows
In the chat and on the results tab.
Who can askSalespersonGroup leaderCompany leadAccount manager

How it narrows the search

If several similar candidates come up, Apex asks a question to narrow it down, it never guesses.

Someone called Clarke replied, but I don't know from which company.
What happens
If there are several equally likely candidates, Apex asks a question that lets you narrow the search further.
Where it shows
The question appears in the chat, the candidates on the results tab.

The answer doesn't start a new search, it refines the same result further.

Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex adds your answer to the previous search as a new clue, and picks out the matching candidate.
Where it shows
The updated result appears in the chat and on the results tab.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex starts a new search across everything, without the earlier narrowing.
Where it shows
The new result appears in the chat, the earlier tab stays separate.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex narrows the search to the companies that appear in one of our campaigns.
Where it shows
The results tab shows that the search was narrowed to the campaigns only.
Who can askSalespersonGroup leaderCompany leadAccount manager

When the letter went out

A month or a period is enough for Apex to search only among the relevant companies.

What happens
Apex narrows the search to the companies that received a letter in the month you named, and checks their company profiles for the number among them.
Where it shows
The result appears in the chat, and the period you searched also shows on the results tab.

If you just name a month, Apex takes it to mean the most recent one. If you mean an earlier one, say the year too.

Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex searches the text of the touches logged in the period you named for that detail, and shows which record it appears on.
Where it shows
The result appears in the chat.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex also searches back through the correspondence, and shows you the evidence taken from the letter if it finds one.
Where it shows
The results tab shows which letter the clue appeared in.

By default it searches the correspondence back one year, up to three years on request. An older relationship than that is kept on the record or the campaign membership.

Who can askSalespersonGroup leaderCompany leadAccount manager

A clue you've found, what can come next

The lookup only names the record, you say what the next step is.

What happens
Apex opens the found company's record in the workspace.
Where it shows
In the workspace on the right.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex logs the call on the record without needing approval.
Where it shows
Among the touches on the record.
Who can askSalespersonGroup leaderCompany leadAccount manager
We don't want this company, take them out of our letters.
What happens
Apex sends the exclusion for approval with the reason you gave. Once you approve it, the company comes out of every campaign's letters.
Where it shows
The approval happens in the chat, the result appears on the company's record.

Exclusion is company-wide: the company comes out of every one of its campaigns at once.

Who can askSalespersonGroup leaderCompany leadAccount managerWith approval
What happens
Apex drafts the reply and puts it on a letter card for approval. The letter only goes out after your approval.
Where it shows
On the letter card in the chat, and after sending, on the record's Touches tab.
Who can askSalespersonGroup leaderCompany leadAccount managerWith approval
What happens
Apex finds which record the letter might belong to, and links it once you confirm.
Where it shows
The letter then also appears on the company's record.
Who can askSalespersonGroup leaderCompany leadAccount manager

Reopening an earlier search

A results tab stays around even after a refresh, and you can bring it back any time.

What happens
Apex reopens the results tab of the most recent search, and gives you a short summary.
Where it shows
In the workspace on the right.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
Apex brings back the results tab of the earlier search.
Where it shows
In the workspace.

The tab stays around even after a refresh, and you can bring it back.

Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
If the search kept going through the company profiles in the background, Apex tells you where it's got to, and lets you know when it's done.
Where it shows
The progress shows in the chat and on the results tab.
Who can askSalespersonGroup leaderCompany leadAccount manager

What it sees, and what it doesn't

The lookup only looks among your own data, and only in what you can already see.

What happens
Apex tells you: it checks the records, the manually added contacts, the correspondence, the touches, the tasks, the campaign membership and the profiles of known companies.
Where it shows
The answer appears in the chat.
Who can askSalespersonGroup leaderCompany leadAccount manager
What happens
That needs the target group search: Apex tells you so, and shows you where you can start it.
Where it shows
The answer appears in the chat.

The lookup only looks among your own data, it doesn't search for new companies.

Who can askSalespersonGroup leaderCompany leadAccount manager
In detail: Target group
What happens
Apex only searches among what you can already see in the system. The company lead searches across the whole company's data.
Where it shows
The results tab shows exactly the scope you can see.
Who can askSalespersonGroup leaderCompany leadAccount manager

Good to know

The decision is always yours

Wherever approval is needed, Apex shows the card, and only carries it out after you click.

It only works from what it has

Apex tells you what's on the record and in the correspondence. If there's no data on something, it says so.

Another team's company

If another team within your company is working with a company, Apex flags it as taken, and doesn't say who's handling it.

In your own words

You can write to Apex in your own words. The example prompts work verbatim too, but it understands your own phrasing just as well.

A closed system.

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