Trendizz has been around since 2024. Development began a year earlier, with a database, because no existing one could carry what we had planned.
We have been building software for over 25 years. For five of them we worked alongside McCann Erickson and several Hungarian agencies: we built high-traffic sites and applications, live streaming and AR, back when these were still new. Before that we developed our own CRM and CMS, and served the agencies with it too.
One thing was missing throughout. We made good software, and there was no tool for winning targeted B2B customers for it. The agencies could not solve this either, because the data it needed did not exist. Getting there meant building a great deal.
Four systems, all our own. None of them would work without the other three.
Traditional databases would have stored too much data at too high a cost. So we wrote a database with a new approach, one that holds vast amounts of data efficiently and drives the whole system. It is open source, and anyone can look at it.
Our own crawler visits every company website as a user and understands it: what the company does, for whom, where, and what it is looking for.
A search engine that has learned over the years to read website content by need and by problem, so it finds the companies that want what our customer offers.
Apex received the accumulated knowledge from us and has access to the whole system, which has grown into complete customer-winning software: targeting, letters, replies, records, all the way to negotiation.
What we needed for ourselves turned out to be what every B2B company needs. Today, together with our expert partners, we give companies a system that brings in prospects safely and steadily.
We do not like unsolicited letters. We do know that genuinely good help matters to every company. So we built the system so that it cannot send a letter to just anyone. Only to a company whose problem or need our customer's solution can help with.
We treat every customer the way we treat our own company: we know what it takes to win new customers. The customer's interest comes first, with us and with our expert partners. That is how you can lean on us and on Apex like a full customer-winning team.
Privacy noticeI have been developing software for over 25 years, and I have taught developers Go as well. I built Trendizz and HydrAIDE because no such tool existed and we needed one too.
If you have a question about the system, write to me.
Access by invitation. Request it from your company email address, and our expert colleague will be in touch.
After the online meeting, if we can really help, you get a free 14-day demo, without commitment. How the demo works