Target group
For leaders Apex proposes it, you approve, and Apex selects company by company.
This is how it looks in your account. We cover the company names with a bar.
How the target group comes together
Apex proposes a target group
Apex learns from your introduction what you offer and to whom. From that it proposes target groups and writes the campaign letters for them. If you see the market differently, tell it, and it reworks the proposal.
On your desk: a target group and the letters that go with it.
You approve it
You approve the target group and the letters with a single click. If something is not right, say so and Apex reworks it. Nothing starts without your approval.
On your desk: a yes or a no.
Apex fills it and selects
Apex fills the approved campaign with companies. It already knows the companies' websites and decides from them who gets in: only a company that genuinely does what you are looking for. None of this is your job. On the Searches page you can see at any time how many companies are in the campaign, why each one got in, and how it is performing.
On your desk: nothing. Take a look if you are curious.
What Apex reads from a website
A company tells you what it does on its own site. Apex has already read this and decides from it.
What the website does not say, Apex does not invent either. We make no claims about headcount, revenue or company size.
Why this is good for you
It starts from your own company
Apex knows your company from your introduction. The target group is built from this and from what the companies actually do. We use no bought databases.
A market is made up of several segments
A market is rarely a single set of buyers. Apex proposes a campaign for several segments, each with its own letter, and you approve them one by one. If your buyers are also across the border, the campaign speaks there too, in the language of the target market.
The decision is yours, the work is not
You approve the target group and the letters. Apex handles the selection of companies, the reasoning and the loading of the campaign. It also proposes new target groups, and you approve those the same way.
Five companies, five industries, as Apex understood them from their own websites.
Apex understood all of this from the text of the website.
Who this company is a good customer for, and what tells us so.
In the system you get this view for every company found, together with contact details.
Related features
- For leadersApex knows your companyFrom your introduction it knows what you offer and to whom, and at each target company it suggests what matters there.
- For salesLetters and repliesEvery recipient gets a letter in their own language, and you read, decide and approve in yours.
- For leadersNew marketsThe same target group in several countries, letters in the target market's language, with local holidays and time zone.
More features
- How you get started with ApexFrom signing in to the first letter: what your part is, and what Apex does.
- Morning reportWhat came in overnight, who is waiting for an offer, what expires today, and what your first step should be.
- WorkflowEvery reply gets a category, and the workflow decides: who it becomes a task for, and what stops on its own.
- Team performanceSystem, group, person: five metrics, conversion and trend, on everyone.
- Groups and accessA separate campaign per group, even per language area. A member sees their own group, a leader sees them all.
- Joiners and leaversA new colleague has a chat and Apex brings them on board. When someone leaves or goes on holiday, Apex hands over their tasks from a single sentence.
- Market mirrorWhy you win, why you lose, by segment, from your closed deals.
- Customers and contactsYou load your own partners, Apex writes to them too, and each one gets its own record.
See Apex at work.
Get a demo, and in an online appointment we show you how the system works.