Letters and replies
Apex reviews every incoming letter first: it separates what matters from the noise, tells you what is in them, and drafts a reply on request. This page shows you what you can ask it, and who can ask.
One question, one opened letter, and a reply waiting for approval.
Who can ask what?
Apex only does what the person asking is authorised to do. Which companies you see is decided by your group.
Click your own role, and only the example prompts you can ask Apex for stay on the page. The filter only rearranges this page; it changes nothing in your account or your permissions.
Several requests at once
You can put as many requests into one sentence as you like. Apex works through them in order and reports back once, at the end. Where approval is needed, it shows that step on a card.
- What happens
- Apex goes through today's incoming letters, separates the important ones from the noise, and based on their content tells you if any of them show interest.
- Where it shows
- In the chat, and in full on the Incoming letters screen.
- What happens
- Apex drafts the reply, puts the editable card up for approval, and logs the call-back as a task.
- Where it shows
- In the chat, on the editable letter card; the call-back appears on the record's Summary tab.
- What happens
- Apex suggests who the letter might belong to, you choose from the options, Apex assigns it, and offers to add the contact found in the signature.
- Where it shows
- On the record's Summary tab, under Contacts.
- What happens
- Apex reads the incoming reply and, depending on its content, either closes the case as lost with the reason, or drafts a reply for approval.
- Where it shows
- On the record's Summary tab, and on the letter card.
What came in
One question, and Apex goes through today's or this week's post, across all companies.
- What happens
- Apex goes through the incoming letters and picks out the important ones from the noise. For the letters sorted as noise, it also tells you why they ended up there.
- Where it shows
- In the chat, and in full on the Incoming letters screen.
- What happens
- Apex looks through this week's important incoming letters, and based on their content names the companies that are showing interest or have put off the decision until later.
- Where it shows
- In the chat, with the companies' names.
How Apex sorts them
Every incoming letter gets a category: important or noise, and within that, what it's about.
- What happens
- Apex finds the letter and tells you which category it put it in. A bounce, an automatic out-of-office reply or a system notification is left out of the main view, because it doesn't need a human reply.
- Where it shows
- In the chat; the letter can be found under the Noise filter on the Incoming letters screen.
- What happens
- Apex reads the letter and tells you what it says. Only bounces, automatic replies and system notifications go into the noise; every genuine human reply stays with the important ones.
- Where it shows
- In the chat.
Finding one particular letter
Ask about any earlier letter, and Apex will find it in the whole mailbox.
- What happens
- Apex searches the company's entire correspondence and shows the matches with their date, direction and subject.
- Where it shows
- In the chat, and with the full set of results on the letter search screen.
- What happens
- Apex narrows the search to the sender's address and the given month, and gives you the matches it finds.
- Where it shows
- In the chat.
- What happens
- Apex narrows the same search further, to the requested direction and period, and replaces the earlier results with it.
- Where it shows
- On the letter search screen; it always shows the most recent search's results.
The screen has no filter button of its own; always ask Apex for a narrower search with a new request.
Reading and summarising a letter
The results only show the header; Apex opens the full text only on request.
- What happens
- Apex opens the full text of the letter and summarises what it finds in it.
- Where it shows
- In the chat.
- What happens
- Apex gives a short, chronological summary of the correspondence and the logged touches (call, meeting, earlier letter).
- Where it shows
- In the chat; you can read the full text of the letters on the record's Touches tab.
A letter in a foreign language
The target market receives letters in its own language; you can read them in yours.
- What happens
- Apex reads the letter in its own language, and tells you the content in its reply, in English.
- Where it shows
- In the chat.
The letter stays in its original language on the record. There you can translate it yourself with a button, and switch between the original and the translated text.
- What happens
- The summary is always written in your own language, even if the correspondence was in another one.
- Where it shows
- In the chat.
Drafting and sending a reply
Apex drafts the reply; you see it on the card, edit it, and approve it.
- What happens
- Apex drafts the reply in the letter's own language, and puts the editable card up for approval.
- Where it shows
- In the chat, on the editable letter card.
- What happens
- Apex asks whether it should write a completely new letter or a continuation of our earlier one, then puts the reply up for approval.
- Where it shows
- On the letter card.
The letter only goes out after approval, and even then on schedule, during working hours, from your company's dedicated sending address.
- What happens
- Apex attaches the named file from the ones already uploaded to the reply.
- Where it shows
- On the letter card.
Only a file already on the record can be attached; you upload a new file there yourself.
Assigning an unclaimed letter
A letter doesn't always have a record yet; Apex suggests who it might belong to.
- What happens
- Apex suggests a few companies the letter might belong to, along with the reason for each match; you choose from among them, or name the company.
- Where it shows
- In the chat.
- What happens
- Apex assigns the letter to the named record, then offers to add the contact it read from the signature.
- Where it shows
- On the record's Summary tab, under Contacts.
Bounced letters
A failed delivery always has a reason; Apex reads it out of the letter's attachment.
- What happens
- Apex finds the bounce and quotes the exact reason from it: the invalid address and the delivery server's message.
- Where it shows
- In the chat.
After a bounce, that address is automatically excluded from further sending.
- What happens
- Apex pulls the bounces out of the letters classified as noise, and names the companies involved.
- Where it shows
- In the chat.
A touch and a task from a reply
If a letter was followed by a call or a discussion, it's worth logging that too.
- What happens
- Apex logs the touch (call, letter or meeting) on the company's record, in your own words.
- Where it shows
- On the record's Touches tab.
- What happens
- Apex adds a task with the given deadline, on the company's record.
- Where it shows
- On the record's Summary tab.
The outgoing side
What you approve doesn't go out straight away; Apex tells you exactly where it stands.
- What happens
- Apex explains that the approved letter goes out on schedule, during working hours, from your company's sending address, not immediately after approval. It also checks the outgoing letters to see whether it has gone out yet.
- Where it shows
- In the chat.
You can also check the exact outgoing status on the Outgoing letters screen.
- What happens
- Yes, Apex makes this available too, without you having to ask.
- Where it shows
- In the Incoming letters and Outgoing letters menu items.
Good to know
The decision is always yours
Wherever approval is needed, Apex shows the card, and only carries it out after you click.
It only works from what it has
Apex tells you what's on the record and in the correspondence. If there's no data on something, it says so.
Another team's company
If another team within your company is working with a company, Apex flags it as taken, and doesn't say who's handling it.
In your own words
You can write to Apex in your own words. The example prompts work verbatim too, but it understands your own phrasing just as well.
A closed system.
Access by invitation. Request it from your company email address, and our expert colleague will be in touch.
After the online meeting, if we can really help, you get a free 14-day demo, without commitment. How the demo works