Market mirror
For leaders Why you win, why you lose, by segment, from your closed deals.
This is how a close looks in your account: in the chat, the market mirror and the negotiation briefing. We cover the company names with a bar.
How your company learns from every close
One honest sentence at the close
When a colleague closes a task, they write down why they won or lost. Apex assigns a theme to it at once and says whether this reason is new for the company. That is all the colleague has to do, and that one sentence enters the company's shared knowledge, on a win and a loss alike.
On your desk: nothing. Your colleagues close, Apex takes note.
The mirror speaks about the segment
Apex forms themes from the closing reasons and shows, segment by segment, what wins and what loses for your company, how long the market takes to decide, and what has changed in recent weeks. It comes together from five closed deals; below that it doesn't guess.
On your desk: the market mirror, when you ask for it or open it.
You already know before the next negotiation
When a colleague asks for a briefing on a target company, Apex writes in the lesson of that company's segment too: what has won there so far, what to raise first, what pace to expect. The experience of won and lost deals sits in the briefing, and no one has to pass it on in a meeting.
On the colleague's desk: a briefing holding all the company's earlier experience of the segment.
What one colleague learns is everyone's the next day
Four colleagues' four closes become a shared body of knowledge, with winning arguments and avoidable mistakes, and it surfaces in the fifth colleague's briefing.
Why this is good for you
For the leader
The closing reasons draw out the company's picture of its market. You see, segment by segment and over time, what your company wins on and where there is still room to improve. When a new reason appears, you know about it that same week.
For the team
What one colleague learns in a negotiation belongs to the whole team the next day. A won deal shows what convinced a buyer, a lost one shows what to prepare for next time. Both sit in the briefing, with no waiting.
Sharper over time
After every closed deal the picture is sharper. Apex speaks from your own company's experience: it tells you what decided earlier deals, the winning arguments included.
What the mirror works from, and what it doesn't
- Only from colleagues' own closing reasons, never from letter text.
- Below five closed deals there is no mirror and no guessing.
- The mirror is about the company, and it rates no single colleague.
- The lesson reaches the next briefing without a company name.
Related features
More features
- The free demoGet to know Apex for 14 days on sample data, free and without commitment. In two weeks you decide whether to go ahead.
- How the first month beginsFrom your first sign-in to the first letter: what your part is, what Apex handles, and where your assigned account manager helps.
- Apex knows your companyFrom your introduction it knows what you offer and to whom, and at each target company it suggests what matters there.
- Target groupYour account manager puts it together, you approve, Apex selects company by company.
- Morning reportWhat came in overnight, who is waiting for an offer, what expires today, and what your first step should be.
- WorkflowEvery reply gets a category, and the workflow decides: who it becomes a task for, and what stops on its own.
- Groups and accessA separate campaign per group, even per language area. A member sees their own group, a leader sees them all.
- Joiners and leaversA new colleague has a chat and Apex brings them on board. When someone leaves or goes on holiday, Apex hands over their tasks from a single sentence.
- New marketsThe same target group in several countries, letters in the target market's language, with local holidays and time zone.
A closed system.
Access by invitation. Request it from your company email address, and our expert colleague will be in touch.
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