Automatic letters in your company's voice

sends two letters on its own: it confirms an unsubscribe, and it says thank you when someone forwards your letter to a colleague. Both go out in the name of the , from your company's mailbox, so it is worth making them sound the way you would write. In the example, a web agency with a youthful, first-name tone makes the two letters its own.

This is for you if…

your company writes differently from the default text: more casually, on first-name terms, or more formally;
you send campaigns in several languages and want to sound like yourself in each one;
you want to know exactly what someone receives when they unsubscribe.

What will be ready at the end

Both automatic letters go out with your company's own text, in every language.

Four steps

Each step comes with the sentence you can copy into Apex, and what Apex does with it.

Read what goes out today
Before you rewrite it, look at what the recipient gets today. The letters are written in several versions, sentence by sentence, so that not every letter is word for word the same.
Where: What Apex knows › Reply handling › "What I take care of", below the row: "The email I send in this case"
Ask ApexApex tells you
Show me what you send to someone who unsubscribes.
Have Apex rewrite it
If the tone does not fit your company, say how it should sound. rewrites it sentence by sentence and shows the before and after on a card.
Where: the conversation with Apex
Ask ApexApex does it, with your approval
Make it casual and shorter, and at the end just thank them for their attention so far.
Or rewrite it yourself
If you only want to change a word or two, it is quicker to do it yourself: open the letter and you can edit it sentence by sentence, in the same editor as a campaign letter. Apex translates it into the other languages in the background.
Where: What Apex knows › Reply handling, "The email I send in this case"
Ask ApexApex tells you
Check the versions in the other languages too: do they have the same tone?
If you change your mind
If the rewritten version turns out no better, nothing is lost: the default text is kept. One request restores it, or you can use the "Restore" button on the approved card.
Where: the conversation with Apex; the approved card
Ask ApexApex does it, with your approval
Restore the thank-you letter to the original.

What it costs

An example of the monthly fee. Plans are personal, per month, plus VAT.

Rewriting the letters is 's work and comes out of the ; the allowance has a 5-hour part and a weekly part, and both refill on their own. Automatic letters go out from the Start plan (€99) up, per month, plus VAT.

Frequently asked questions

What most people ask in this situation.

Can I add a third automatic letter?

No: every other reply is answered by a person, with 's help. If you like, Apex passes the request on to the Trendizz team.

What language does the letter go out in?

The language of the campaign the reply came to.

Pitfalls

What most people run into, and how to avoid it.

Marketing copy in the unsubscribe confirmation

Someone who has unsubscribed should not get an offer. The confirmation is short and polite, and confirms that they will receive no more letters.

Checking only one language

If you send in several languages, check the other languages too, or ask whether they have the same tone.

Basics for this situation

If you want to look behind a step.

What you can change in reply handling

Postponers, automatic letters, owner: what you can change, and what you cannot.

Open

What to teach Apex

What information to give it, in what form, and what not to give it.

Open

Set it up with Apex.

Tell Apex how many of you there are and how you work. Apex tells you which guide fits and, wherever it can, sets things up with your approval.

Free account, no card details · monthly fee, no minimum term