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A proven campaign for a new target group

When a campaign works well, you do not have to start from scratch with the next target group: copies it in one step and adapts the letters to the new target group. The proven sentences stay word for word; only those written for the old target group change. In the example, an industrial cleaning company's campaign to food processing plants is going well, and it would like to offer the same service to logistics companies with their own warehouses, and, in German, to its working in another country.

This is for you if…
  • you have a campaign that brings replies, and you would like to offer the same to other companies;
  • you would like to start a campaign for another of the company too, in another language;
  • you would rather not write the letters and enter the settings again for every new target group.
What will be ready at the end

A new, stopped campaign with the same settings and the same , its and letters adapted to the new target group, and a summary of what changed. It has no recipients yet: Apex fills it with the companies of the new target group through a new search, and starts it once you approve.

Five steps

Each step comes with the sentence you can copy into Apex, and what Apex does with it.

  1. Say what to copy, and for whom

    Name the campaign that works well, and say who the copy is for. The more concretely you describe the new target group (what kind of companies, what they do, which of their problems the offer answers), the more precisely adapts the letters. If something is unclear, Apex asks briefly: who the copy is for, whether you are offering them the same, and what it should be called.

    Where: the conversation with Apex
    Ask ApexApex guides you through

    Our food industry campaign is going well. Copy it for logistics companies with their own warehouses.

  2. The same offer, or a different one?

    Once you know who the copy is for, you decide on the offer. If you are offering the same, Apex rewrites the sentences written for the target group: the greeting, the examples and the problem the letter answers. If you would highlight something else for the new target group, say so: Apex then rewrites the sentences about the offer too, and the new offer goes into the . Give the copy a name as well, for example the name of the new target group. Copying needs no approval, because the copy is created stopped and nothing goes out from it.

    Where: the conversation with Apex
    Ask ApexApex does it; you approve the launch

    We're offering the same, just highlight warehouse floor cleaning for them. Call it Logistics warehouses.

  3. For another group, in another language

    The same request can also be for another of the company (a group is a team in the company account, for example salespeople working in another country). If the copy is for another group, name the group, and if the recipients read another language, name the language too. You still edit in your own language: Apex adapts the letters to the new target group in your language and translates the text that goes out from that, so you understand every sentence sent in your name. For German or English, Apex asks which country's variant to use.

    Where: the conversation with ApexAn or the Superuser can put a campaign into another group.
    Ask ApexApex does it; you approve the launch

    Make the same one in German too, for the Austria group.

  4. The summary

    Once everything is clear, Apex works in the background: it adapts the campaign brief and the letters to the new target group together, and at the end checks whether any sentence pointing to the old target group is left in the letters. When it is done, it tells you in the conversation what it took the old target group to be, what changed in the campaign brief, and letter by letter what it rewrote and what it kept. With that, the letters are ready; it only touches them again if you ask. It also tells you which letters are worth reviewing, and whether the campaign's group has a that can send in that language.

    Where: the conversation with Apex; the letters on the campaign's page, in the Letter sequence section
    Ask ApexApex does it, with your approval

    Show me the second letter and shorten its first sentence.

  5. Companies and starting

    After the summary, all that is missing is companies: the copy is created empty, because the new target group is made up of other companies. Ask for a search for the new target group, add the companies it finds to the campaign, and start it. Before the start, Apex checks every letter again, and sending begins only after your approval.

    Where: the conversation with Apex; the campaign in the workspace, on the Campaigns page
    Ask ApexApex does it; you approve the launch

    Find logistics companies with their own warehouses and add them to the Logistics warehouses campaign.

What it costs

An example of the monthly fee. Plans are personal, per month, plus VAT.

Copying is 's work: rewriting the and every letter comes out of the ; the allowance has a 5-hour and a weekly part, and both refill on their own. If the allowance runs out along the way, the letters not yet rewritten are copied unchanged, and Apex tells you which ones they are. You can send from the Start plan upwards (€99 per month, plus VAT).

Frequently asked questions

What most people ask in this situation.

What happens to the old campaign?

It stays untouched: only reads it, and it keeps running or stays stopped just as before. The old campaign's companies stay in it too.

What goes into the copy?

The campaign type, the rhythm, the priority, the audience (prospects or existing customers), the and the language (unless you ask otherwise), the letters in their order with the days between them, and the rewritten for the new target group.

Can it copy a postal campaign too?

Copying is meant for email campaigns, because it adapts the letters. For a postal campaign, Apex offers to create a new postal campaign for the new target group.

Pitfalls

What most people run into, and how to avoid it.

A target group that is too general

“Copy it for other companies” is not enough for the letters to read well. In your first sentence, say which companies the copy is for and which of their problems the offer answers.

Starting without a review

The summary tells you which letters are worth reviewing, for example when a rewrite did not succeed and that letter was copied unchanged. Read these before you start the campaign.

A sender in the group

A campaign copied into another or into another language can start once the group has a that can send in that language. If the summary says there is none, set this up first.

Basics for this situation

If you want to look behind a step.

Groups: who sees what

What a group member, its leader and the company's Administrator can see.

Open

Setting up and running a sender

Setup step by step, daily and monthly pace, what to do when sending fails, group, owner and payment.

Open

Set it up with Apex.

Tell Apex how many of you there are and how you work. Apex tells you which guide fits and, wherever it can, sets things up with your approval.

Free account, no card details · monthly fee, no minimum term