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New country: the same line of business across the border

The same search that worked at home also works in another country: knows the companies' activities and websites there just as well. In the example, a company selling payroll software looks for Slovak accounting firms, first the ones that also have a Hungarian-language site, then the rest, and finally in the Czech Republic too. Each step builds on the previous one: the country and the line of business stay, and only one condition changes.

This is for you if…
  • you already have a target group that works at home, and you are looking for the same kind of companies in a neighbouring country;
  • in a new country, you would first contact the companies you can also talk to in Hungarian;
  • you want to work in several countries, with a separate campaign for each.
What will be ready at the end

For each country and language, a checked target group with an email address suited to the task, each in a campaign in its own language.

Six steps

Each step comes with the sentence you can copy into Apex, and what Apex does with it.

  1. Country, line of business and language

    Say what you offer, in which country, and what kind of companies you are looking for. If you can reach some of the companies in Hungarian, start with them: sees from the website's language versions which ones also have a Hungarian-language site.

    Where: the conversation with Apex; the conditions in the results panel on the right
    Ask ApexApex does it

    We sell payroll software. We're looking for Slovak accounting firms, starting with the ones that also have a Hungarian-language site.

    In the reply: the Slovak accounting firms that also have a Hungarian-language site, with name and city.

  2. Cities, if they matter

    The country, the line of business and the Hungarian site stay; now the location narrows the field. If the work is tied to particular cities, name them; you can ask for several cities at once.

    Where: in the results panel; each company's city next to its name
    Ask ApexApex does it

    Let's look at the firms in Bratislava and Košice.

    In the reply: the firms in the two cities; if few come up, it says so too.

  3. If the field is narrow, loosen it

    One line of business, one language and two cities together can give few companies. In that case, remove the condition you added last: instead of the cities, take the whole country, and keep the Hungarian-language site.

    Where: in the results panel, among the search conditions
    Ask ApexApex does it

    Forget the cities, let's take the whole country.

    In the reply: a new sample from the whole country, with a Hungarian-language site.

  4. Then the others, in a new search

    Once you have gone through the group you can reach in Hungarian, the other firms can follow. This is a new search, without the Hungarian site, for the same line of business and country: that way the companies you contact in Hungarian and the ones you contact in Slovak each get their own target group.

    Where: the conversation with Apex; the earlier search is kept too
    Ask ApexApex does it

    Now do the same for all Slovak accounting firms, they don't need a Hungarian site.

    In the reply: 5 Slovak accounting firms, without the language condition.

  5. Email addresses and a campaign in the companies' language

    For each company, Apex collects the best-fitting company email address, for an accounting firm, for example, the office manager's if the website gives it, otherwise the general address. Then it puts the companies into one campaign per search: you set the campaign's language, and with Apex you write in Hungarian to the firms with a Hungarian site and in Slovak to the rest.

    Where: Customer acquisition › Campaigns; the chosen address on the company's record
    Ask ApexApex does it; you approve the launch

    Collect the email addresses, and put the firms with a Hungarian site into a new campaign in Hungarian.

  6. The next country

    The next country is a separate search, for the same line of business: the Czech firms get their own campaign in Czech. Apex searches in the countries it covers, and names them if you ask.

    Where: the conversation with Apex
    Ask ApexApex does it

    Find the same kind of firms in the Czech Republic too.

    In the reply: 5 Czech accounting firms.

What it costs

An example of the monthly fee. Plans are personal, per month, plus VAT.

The search is 's work and comes out of the , the same way in any country: mainly checking and handing over the companies and collecting the email addresses. The allowance has a 5-hour part and a weekly part, and both refill on their own.

On Apex Free you get 10 companies in total. For regular work you need the Start (€99) or Pro (€249) plan, per month, plus VAT; you can send campaign letters from the Start plan up.

Frequently asked questions

What most people ask in this situation.

Which countries does Apex search in?

In several countries of Central and Eastern Europe; tells you exactly which ones if you ask.

Do I need a separate team for the new country?

No. If a colleague takes over the country later, the In several countries, with a separate team for each guide helps you set it up.

What else can I ask for when searching?

You will find ready-made sentences in the Knowledge base: Target groups and search.

Pitfalls

What most people run into, and how to avoid it.

Every condition at once

In a new country, start broader and narrow down after the sample. That way you see how large the line of business is there.

Several countries in one campaign

A Slovak company and a Czech company read in different languages. A separate campaign for each country works better.

Basics for this situation

If you want to look behind a step.

Set it up with Apex.

Tell Apex how many of you there are and how you work. Apex tells you which guide fits and, wherever it can, sets things up with your approval.

Free account, no card details · monthly fee, no minimum term