A marketer works for my company
an outside marketer or agency builds your campaigns; the marketer would work with Apex on your company's behalf; you want your own salesperson to handle the replies.
Six steps
Each step comes with the sentence you can copy into Apex, and what Apex does with it.
You sign in first and choose a plan
You sign in first with your company email address, on Apex Free, and become the company's User / Administrator / SuperuserThe three roles: works in their group / sees and manages everything / on top of that, plans, bank card, invitations. The first person from a company to sign in is a Superuser. . Colleagues, marketers included, can only be invited on a paid plan, and as long as there is more than one active member, nobody can be on Free. So you choose a plan for yourself first.Where to find itTeam management, the member's row; the member's record › RoleGlossary Ask ApexApex tells youAn outside marketer handles our marketing, and two of our salespeople handle the replies. Which plan do we need?
A plan and an account for the marketer
The company buys a plan for the marketer, which gives them their own account, with their own company email address; this can also be on the DomainThe name in the company's web address, for example sampleltd.co.uk; the company email address is on it too ([email protected]). of the marketer's own company. Everyone has their own plan: the marketer's plan can even be larger than the managing director's (for example, you are on Start and they are on Pro) if they work with Apex more. Payment comes first, then the invitation goes out.Where to find itWhen signing in, and on the senderGlossary Ask ApexApex sets it up, with your approvalInvite Mark, he handles our marketing. He needs the Pro plan, and his address is [email protected].
Above the approval button you can see the plan and the amount to pay.
The role and group for the job
If the marketer only builds campaigns, they should be a User, in the same GroupA circle of members who see the same campaigns, senders and letters. as the salespeople; at a small company, that is theWhere to find itTeam management, one section per groupGlossary Base groupThe company's first group; everything placed here is visible to every member of the Base group. It cannot be deleted. . They then see the group's campaigns, mailboxes and letters, and the salespeople's tasks and companies too. If they build the whole setup (groups, moving mailboxes), they should be an Administrator: they then see the work of every group. YourWhere to find itTeam managementGlossary ApexThe assistant we built ourselves, the one you talk to; this row takes you back to the conversation. conversations and saved reports are personal; only you see them.Where to find itLeft sidebar, top rowGlossary Ask ApexApex tells youShould Mark be an Administrator, or is the User role enough? What will he see of our company then?
Letters go out from the company's mailbox, in the salesperson's name
Campaign letters go out from a mailbox, which the interface calls a SenderThe company's mailbox that the campaign letters go out from. Ideally a new mailbox used only for campaigns, on the company's domain and in the sending person's own name. . We recommend a new mailbox used only for campaign mail, on the company's own domain: the letter is sent by the company. The address is made from the name of the salesperson who handles the replies, for example [email protected], rather than aWhere to find itMail › SendersGlossary Shared addressAn address used by several people, such as sales@ or info@. For a sender, we recommend an address in the sending person's own name. such as sales@ or info@, and the signature carries that name too. It should be a full, separate mailbox, not an alias of another one: mail providers see aliases as a single account, so several aliases all weigh on the reputation of one mailbox. Two salespeople need two mailboxes, each in their own name. Apex reads and sorts every incoming letter in the connected mailbox, using theWhere to find itMail › SendersGlossary OwnerThe person handling the company; they get the tasks from the company's replies. If there is none: "No owner". 'sWhere to find itDizzlet › Summary, at the bottomGlossary 5-hour allowance / Weekly allowanceThe two cycles of the allowance: the 5-hour one starts with your first piece of work, the weekly one renews every week. . The company creates and connects the mailbox, or the marketer connects the one the company provides. AfterWhere to find itAccount menu; My subscription › UsageGlossary Warm-upA new mailbox's first weeks: a few letters a day, then full pace in about 15 working days. , one mailbox sends around 50 campaign letters per working day; for a faster pace you can connect more mailboxes, each one a separate, full mailbox.Where to find itSenders › the sender › OverviewGlossary Ask ApexApex tells youWhat kind of mailbox should we set up for the campaigns?
The salesperson owns the mailbox
When a company you contacted replies, Apex turns the reply into a task for the mailbox owner. If the company is interested, that person also becomes the company's owner. If a company already has an owner because someone assigned one, the task goes to them. That is why the mailbox owner should be the salesperson: they get the tasks from the replies, and the marketer can focus on the campaigns. If someone else answers a mailbox's letters, tell Apex and it will change the owner. Ask ApexApex sets it upMake Ben the owner of the [email protected] mailbox, he handles the replies.
When you stop working together
Replacing the marketer means Deactivate memberClosing the account: they can no longer sign in, their work is kept, and the account can be reactivated. In the ⋯ menu: Deactivate. them. If they own a mailbox, it needs a new owner. After the deactivation, Apex offers to hand over their tasks and companies with a secondWhere to find itThe member's record › StatusGlossary Approval requiredApex's approval button, when it does something only with your approval (Approve / Decline). . The campaigns keep running in their group. Their Apex conversations are personal and stay with them, and only they can download their exports. If they knew the password of any mailbox, change it.Where to find itConversationGlossary Ask ApexApex sets it up, with your approvalWe've finished working with Mark. Deactivate him and hand his tasks over to Ben.
You allow the deactivation and the handover with one approval button each.
What it costs
An example of the monthly fee. Plans are personal, per month, plus VAT.
Frequently asked questions
What most people ask in this situation.
Two salespeople, one mailbox: how are the replies shared out?
Do I need a separate CRM?
We'd like to see the prospects in our Pipedrive.
What can the marketer do in each role?
Pitfalls
What most people run into, and how to avoid it.
A sign-in belongs to one person
The Administrator sees everything
Someone from the company should create the API key
Basics for this situation
If you want to look behind a step.
Roles and invitations
User, Administrator, Superuser, and the plan.
OpenAssigning a sender to a group
What happens to the companies already under way, and who can move a sender.
OpenWho gets the task from a reply
The owner of the contacted company gets it; if there is none, the mailbox owner does.
OpenDeactivation and handing over the work
Closing an account by deactivation, and who gets the work.
OpenSet it up with Apex.
Tell Apex how many of you there are and how you work. Apex tells you which guide fits and, wherever it can, sets things up with your approval.