ApexThe assistant we built ourselves, the one you talk to; this row takes you back to the conversation.Where to find itLeft sidebar, top rowGlossary is only as good a colleague as its knowledge of your company. You would tell a new salesperson what you sell, to whom, and how to answer the common questions. Apex needs to be told the same, once: from its memory, it knows it in every conversation.
In replies
When a prospect asks how much it costs, what the delivery time is, or whether you have worked for similar companies, Apex writes the draft reply from the company memory. If the memory is empty, Apex writes a generic reply or asks you, and you have to fill in the gaps. It can answer an objection such as "we already have a supplier" well only if it knows how your offer is different.
In campaigns
The core of a campaign letter is how your offer is better than others', and why it is worth replying now. If Apex knows the difference and the references, it builds the letter on them rather than on generic praise. The memory also tells it what must not be promised: if it says you do not guarantee deadlines, Apex promises no deadlines in the letters.
In search
If Apex knows who your best customers are today and why, it looks for companies like them, and builds its new target group suggestions on this too.
In your own work
From your personal memory, Apex knows how you work: whether you like short letters, whether you write formally or informally, what your role in the company is. You do not have to say it again in every conversation.
Outdated data is worse than missing data
If a price or a service has changed, Apex writes the old one into the letter. That is why it is worth keeping the memory up to date: When something changes at your company.
Where to find it
What Apex knows › Memory
Ask ApexApex tells you
What would you write to a prospect who asks about our prices?
This shows what it knows and what is missing.
Ask ApexApex tells you
What's missing from your memory for you to write a good campaign letter?